Full Circle Beauty and Business with Abena Boamah

Abena Boamah is the Ghanaian American visual storyteller and creative entrepreneur behind Hanahana Beauty, a consciously clean skincare + wellness brand that aims to disrupt the global beauty industry through their intention to increase accessibility, transparency, and sustainability in all aspects of their creations.   

Hanahana Beauty began when Abena came to a realization that she’s been overbuying skincare products without fully knowing about the ingredients they’re made of. This got her to go back to the natural ingredient she knew best which is shea butter, otherwise known as nkuto in Twi. Fast forward to today, her brand is known to possess the perfect skincare + wellness combination made out of shea butter, natural oils infusion, and love directly from the Katariga Women's Shea Cooperative in Ghana - all for the purpose of dismissing popular beauty products and inspire free thinking. 

With a Bachelor’s Degree in Psychology and a Master’s in Education, Abena is known to be driven by creating strategies from learning experiences and has always been unapologetic about her identities in all forms of her work. Her focus is centered around retelling stories of black women globally through visual storytelling as an educational + therapeutic approach, especially in working with marginalized groups from students to adults. This has resulted in her being recognized by notable figures and platforms in the entertainment and fashion industry - from Beyonce to Vogue. 

Abena has worked with brands like TedxTudu, Chase Bank, Nike, Apple, Bon Appetit, The Wing, Refinery 29, Glossier, and more. Her skills extend to public speaking, photography, video + BTS creative direction, content creation, and modeling.

Learn more and reach out to Abena Boamah and Hanahana Beauty through the following links: 

• Websites:
  • https://www.abenaboamah.com/
  • https://hanahanabeauty.com/
• Instagram: https://www.instagram.com/beanieboamah/
• Twitter: https://twitter.com/beanieboamah

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