Marketing Spark (The B2B SaaS Marketing Podcast)
Business:Marketing
Looking Back on LinkedIn's Amazing Year and What's Ahead in 2021: Liam Darmody
LinkedIn's 2020 was stunning; more than 60 million+ additional users and its emergence as a truly social platform featuring content, connections, and conversations.
Like a lot of people, Liam Darmody jumped hard into LinkedIn last year. You only have to look at the 530+ posts that he published to understand his enthusiasm.
In this episode of Marketing Spark, Liam and I talk about how and why LinkedIn changed last year, how he approaches the platform from a content and connection perspective, and how LinkedIn will develop in 2021.
It's a high-level, strategic conversation about a platform that many people discovered or rediscovered and, in the process, saw amazing ROI.
If you're on LinkedIn, check out Liam's recently launched LinkedInthusiasts! page.
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