12. LIFERS - A Massive Overestimation Of Consumer Curiosity: The 3x5 Tour

Every band has been on a tour like the 3x5 Tour. Something that looked good on paper, turned out to be SO not good in practice, and then revealed itself as one of the most rewarding and formative experiences of your band’s young career. The 3x5 Tour (featuring Limblifter, Stanford Prison Experiment and Local H) was cooked up by the major label marketing machine as a way to draw attention (and attendees) to the baby bands being developed by the various labels. The chief idea being that your average music fan would not be able to resist the siren song of seeing three fairly unknown bands packaged together for the low, low price of 5 bucks. In reality, most people wouldn’t go see three fairly unknown bands even if you paid THEM the 5 bucks. We asked our good friend Phil Palazzolo —who had the Herculean task of being sound guy for all three bands on that tour— to come on the show and try to figure out if it was the worst tour ever or the greatest tour ever. For better or worse, no answers were found — but if you can keep up, there’s plenty of great stories about a long forgotten tour that (almost unanimously) produced an enduring troop of lifers. Local H Merch: bit.ly/3du68Ow 70 Movies We Saw in the 70s with Scott & Ben: bit.ly/3qBEOl6