Strategic Counsel by ForthRight Business
Business:Marketing
4 Ways to Create a Highly Functional Corporate/Agency Team
We come from the opposite sides of the proverbial marketing tracks, with Anne at P&G and April at several different agencies. And though we have never worked on the same project, we do share a common truth: the best marketing work comes from the most functional teams. NOT the teams who like each other the most or get along the best, which is a common misconception. In this episode, we distill down our 35+ years of experience into 4 Ways to Create Highly Functional Corporate/Agency Teams. You will learn the characteristics and behaviors these teams employ to produce outstanding work on a consistent basis. And you will note how these apply to all types of teams. Case in point is our featured brand...Ray Dalio and Bridgewater Associates, the world’s largest hedge fund, who exemplifies these practices.
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.
This episode is sponsored by Profound Performance. Need an inspiring leadership keynote, delivered virtually or in-person? Do you need leadership training, delivered in micro-learning doses or as a complete program? Go to profoundperformance.store today for a menu of options to motivate or train your leaders and employees.
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