FOCUS: It's hard to do when you are like THIS Founder

Who doesn't like a good walk in the forest?

It turns out that walking in the forest is even more important than we realize.

Jared and his team have been able to quantify the importance of nature, and many are taking notice.

When you are a mission driven Founder like Jared, it can be hard to stay focused on the core economics of the business.

Listen how Jared overcomes the urge to investigate other "curious" areas of inquiry and stay focused.