89) #DigitalGrowthJourneys: You Need More Than Production — You Need Content Strategy

Many financial brands are aware of how valuable content can be.

Sure, they’re producing and promoting it…

But precious few are being strategic with their content.

If you have questions, fears, or uncertainties about content strategy, then Garick Giroir, Content Strategist at Louisiana Federal Credit Union, has the answer. He joins me in this episode to share the secrets to elevating your content production to content strategy.

We cover:

- The difference between strategy and production

-The link between content and the buyer’s journey

- Why video is gold for a content strategists

Check out these resources we mentioned during the podcast:

- LFCU’s Member Appreciation Day

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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