[Top Agency Series] How to Build a Better Agency with Drew McLellan of Agency Management Institute (AMI)

Drew McLellan is a marketing veteran. He has worked in advertising for over 25 years and started his agency, McLellan Marketing Group, in 1995. He also owns and runs the Agency Management Institute (AMI), a consultancy that’s been helping agency owners grow since the early ‘90s. Before Drew acquired AMI, his agency was a member of the organization for years.

Drew’s first book, 99.3 Random Acts of Marketing, was published in 2003, and his most recent book, Sell with Authority: Own and Monetize Your Agency's Authority Position, came out in March of 2020. He has been interviewed and quoted by multiple news sources and magazines, including Entrepreneur Magazine, The New York Times, CNN, and Businessweek. Drew is also the host of the Build a Better Agency podcast.

In this episode…

Are you an independent agency owner who's taking great care of your clients but can't figure out why you're not making more money? Drew McLellan of Agency Management Institute (AMI) has some ideas that will help you out. 

If you want to become a highly sought-after agency, Drew recommends differentiating your brand. A part of that process involves finding your niche without necessarily missing out on the other markets you serve well. So how do you do both effectively? 

Catch all the details of building a better agency on this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and Drew McLellan of Agency Management Institute (AMI). Drew explains how agency marketing has evolved since the ‘90s and what's working today. Drew also shares his criteria for finding your niche, his framework for getting more money from your existing clients, and his advice for agency owners who want to avoid making costly mistakes. Stay tuned!