Big Picture Planning with Janet Murray

Through a fascinating career journey in teaching and journalism, Janet Murray made the big switch to run her own business that helps business owners build and engage their online audience. Janet and I go way back, and we’ve met through various places around the world, so I’m excited to finally have her on the show to learn more about how content planning plays such an important role to business success. This episode is sponsored by TextExpander. With TextExpander, you can unlock your productivity with its many features. With TextExpander you can make everything you write repetitively available everywhere you type: text documents, spreadsheets, web forms, and more. Unlock your productivity with TextExpander. Visit https://textexpander.com/lp/podcast?utm_source=productivityist-podcast&utm_medium=podcast&utm_campaign=textexpander-Mar-2021 (TextExpander.com/podcast) for 20% off your first year.This episode is brought to you by OTIS, a digital marketing assistant to help you target, optimize and measure campaigns. From the easy-to-use app you create Facebook, Instagram and Google ads, and OTIS’ A.I. technology intuitively optimizes your daily budget to whichever platform is performing best. It will analyze your existing customers to retarget and find other people like them to target your ads to. I love how you can see results from as little as $10 per day, and track results all in real time. As a listener to the show, get a 14 day free trial plus $50 in ad credit. Visit https://www.meetotis.com/timecrafting (MeetOtis.com/TIMECRAFTING) to take advantage of this offer today. This episode is sponsored by Setapp, a large collection of 200+ powerful Mac apps, for almost any task, available by subscription. It’s the best way to discover new, quality apps so you can get all the tools you need to be productive. Plans start from $9.99 per month. With this flat monthly fee you get access to full-featured pro versions of apps, including Ulysses, MindNode and CleanMyMacX. Head over to https://setapp.com/?utm_source=sponsorship&utm_medium=podcast&utm_campaign=productivityist (Setapp.com) for a one week free trial today. Tune in as we explore embracing bigger picture thinking. We discuss daily emails, visual planning, writing with ‘the hook’, learning from journalists, and how Janet time crafts.  Talking Points How to plan the bigger picture (6:42) How our personality types and planning work together (13:55) Setting structures so you can be flexible (27:51) Creativity that comes from consistency (30:13) Finding patterns for your content (36:55) Quote "The wider your view, the more patterns you see." Helpful Links https://www.janetmurray.co.uk/shop/2021-social-media-diary-planner-pre-order/ (2021 Social Media Diary & Planner) https://www.amazon.com/Your-Press-Release-Breaking-Heart-ebook/dp/B01H2KXLMY (‘Your Press Release Is Breaking My Heart’ by Janet Murray) https://www.janetmurray.co.uk/category/podcast/ (The Janet Murray Show) https://www.janetmurray.co.uk/2021sorted/ (Sorted Event) https://productivityist.com/getthedailydriver/ (The Daily Driver) https://systemssavedme.com/podcast (Systems Saved Me podcast) https://productivityist.com/podcast354/ (Episode 354: How To Decide with Annie Duke) https://productivityist.com/captivate-podcast/consistency-over-authenticity-with-seth-godin/ (Episode 343: Consistency Over Authenticity with Seth Godin) https://thenextweb.com/ (The Next Web) https://productivityist.com/thebigready/ (The BIG Ready) https://www.janetmurray.co.uk/how-to-create-a-content-batching-week-with-jordan-gill/ (Jordan Gill on The Janet Murray Show) https://lifeskillsthatmatter.com/podcast/manage-yourself-more-effectively-jordan-gill/ (Jordan Gill on Life Skills That Matter) https://productivityist.com/captivate-podcast/the-big-ready-week-stephen-warley/ (The BIG Ready Week: Stephen Warley) https://www.janetmurray.co.uk/ (JanetMurray.co.uk)...