Getting Fickle Podcast Listeners To Listen More [S3E122]

A little digging into your podcast’s stats will show a good number of your listeners are… well, fickle. Before you can convert them to loyal listeners, you have to get them listening to more episodes. Busy People Listen As Busy People Listen Harsh reality time: A good percentage of your listeners don't and will never listen to every single episode you publish. If you’re wondering why your stats are different from episode to episode, this is why. We podcasters have two different tools that we can better employ to ensure that these fickle listeners don't really miss out on an episode of ours that they would have loved to have heard. Those two tools: the title of your episode and something called a cold open. Two Rules For Podcast Titles 1. Make every character count 2. Give them a reason to hit “play” Use A Cold Open To Keep Them Listening If the first seconds of your podcast episode clearly spell out the intent of the episode and set the hook, the fickle listener who is hearing your episode on autoplay will know exactly what they’re missing if they swipe it away. If they just hear your standard opening, even if it’s only 30 seconds, that still 30 seconds of the FOMO part of their brain telling them to swipe away. Links Mentioned In This Episode • Betty Dannewitz https://www.linkedin.com/in/ifyouaskbetty • The podcast If You Ask Betty https://ifyouaskbetty.com ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/getting-fickle-podcast-listeners-to-listen-more https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy Support this podcast