Scale Your Services with Shawn Dill and Lacey Book

With a background in chiropractic steeped in neurology, Shawn Dill and Lacey Book help support service professionals grow their business. Through their principles of success in marketing, sales and mindset, I had to bring them on to the show to learn more about how they help small businesses run productively. This episode is sponsored by BetterHelp. BetterHelp offers you access to your own licensed professional therapist – all from the comfort of wherever you are. You can arrange weekly video chats or phone calls, text with your carefully curated counsellor, and do so at an affordable price. And anything you share is confidential. I’ve been using BetterHelp for a while and I am highly impressed. It’s been a huge help for me and I know it can be the same for you. Start living a happier life today with BetterHelp. As a listener, you’ll get 10% off your first month by visiting https://betterhelp.com/timecrafting (betterhelp.com/timecrafting). Give BetterHelp a try today. This episode is brought to you by OTIS, a digital marketing assistant to help you target, optimize and measure campaigns. From the easy-to-use app you create Facebook, Instagram and Google ads, and OTIS’ A.I. technology intuitively optimizes your daily budget to whichever platform is performing best. It will analyze your existing customers to retarget and find other people like them to target your ads to. I love how you can see results from as little as $10 per day, and track results all in real time. As a listener to the show, get a 14 day free trial plus $50 in ad credit. Visit https://www.meetotis.com/timecrafting (MeetOtis.com/TIMECRAFTING) to take advantage of this offer today. Join our conversation as we explore neuroplasticity, midday routines, our shared love for simplicity, practical insights from their book ‘None of Your Business: A Winning Approach to Turn Service Providers into Entrepreneurs’ – and what it’s like working with your partner. Talking Points Mastering a midday routine (1:58) How to not lose track from your routines (3:48) Finding the harmony between work and home life when you work with your partner (7:46) The impact of investing in great people (18:38) Why we need to step back in order to move forward (24:35) Quote "Implement infrastructure before growth." Helpful Links https://www.amazon.com/None-Your-Business-Providers-Entrepreneurs/dp/1544513712 (‘None of Your Business’ by Shawn Dill and Lacey Book) https://productivityist.com/captivate-podcast/beyond-the-e-myth-with-michael-e-gerber/ (Episode 121: Beyond the E-Myth with Michael E. Gerber) https://shawnandlacey.com/ (ShawnAndLacey.com) Want to discover some of the books mentioned on the podcast? https://www.scribd.com/g/9a8d8 (Check out Scribd, my reading app of choice.) Podcast Theme Song: https://www.epidemicsound.com/track/eFDGyraN87 (Nothing at All by Fictions (courtesy of Epidemic Sound)) If you enjoyed the episode, please leave a rating and/or review wherever you listened to the episode. And if you want to have easy access to the archives of the show and ensure you don't miss the new episodes to come then subscribe to the podcast in the app you're using – or you can do so on a variety of podcast platforms by clicking https://productivityist.captivate.fm/listen (here).