Building Credibility: The Power of Statistics

During this hour with Marnie and guest, Brenda Yoder, you’ll discover: Why statistics provide credibility to your area of expertise.How statistics can spur change, engagement, and action.How to use statistics without sounding like a weird statistic nerdThe differences between statistics, data, and researchThe key to making them relevant. 5 essential factors of credibility in a world of false news.Why it’s essential to consider the source of the statistics.The specific questions to ask when looking at statistics.Factors that add credibility for your audience.Things to consider when making real life connections from statistics. Brenda L. Yoder is a speaker, author, licensed mental health counselor, and educator who tackles hard topics facing today’s Christian. She’s a wife and mom of 4 living in Indiana. Learn more at www.BrendaYoder.com