006: Finding the Right Niche Market and Rising to the Top with Jason Ridgel

Jason Ridgel is a self-proclaimed "serial collaborator", entrepreneur, community activist and... a whiskey distiller. He's managed to combine his talent in all these fields to partner with a host of brands and create his own. One of his newest ventures is Guidance Whiskey, a passion project aimed to diversify spirits and raise the platform for Black-owned businesses. Without compromising on quality and flavor, and by partnering with the best, he's cemented his brand's place in the spirits field. Join us today as we sip on some whiskey and have some cigars while Jason takes us through the highs and lows of his career. He talks about his commitment to entrepreneurship, working three jobs to get where he is today, and about his multiple projects, which include community health initiative "Hydrate the Hood". Listen in.

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