Mike Cooch On Clarity & Scalability

Mike is the CEO of Digital Marketing Lab and is a serial entrepreneur who has founded several successful 7-figure businesses in tech services, agency services, publishing, and ecommerce.

In this episode Mike talks about:

💥 Why lack of clarity costs your agency in sales

💥 Why you want customers not clients if you want to build a lifestyle business you can sell

💥 Understanding scalability and how to build "Productized Services" that scale

💥 The two things potential buyers of your agency will want to know