At the time Billy Gorham bought out his business partner, the gym was more hobby than business—so Billy joined Two-Brain Business' RampUp program to learn how to level up.
One year later, he's surpassed his total revenue for 2020 just five months into 2021. He's increased his membership from 55 members to 130—and also increased average revenue per member by almost $100. Plus, he's on track to make about 10 times his investment in the RampUp program.
But mentorship isn't all about money. Billy says the program has also helped him revolutionize the client experience at his gym and build real careers for his coaches.
Tune in to learn exactly how RampUp helped him hit all these milestones and more.
Links:
RampUp program
Chalk It Pro
Driven Nutrition
Gym Owners United
Book a free call
Timeline:
2:12 – From “garage-style gym” to “premium health and fitness center.”
3:22 – The state of CrossFit Jax pre-Two-Brain.
4:27 – Buying a gym right before COVID.
7:24 – Love at first sight: The Two-Brain Roadmap.
9:50 – Finding focus.
12:38 – Identifying the right client avatar.
14:20 – Results and revenue.
17:05 – Focusing on high-value services.
19:29 – Increasing profit margin.
21:27 – Moving the goalposts.
22:26 – The power of mentorship.
25:42 – “Don’t hesitate. It’s by and far the best thing you can do for your business.”
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