12.7 Anya Hindmarch, Designer

Are you doing it your way? Viv Groskop talks to designer and businesswoman Anya Hindmarch about the value of authenticity. Anya reveals how neuro-linguistic programming and autogenic training helped her beat chronic stage fright. She argues that nerves are useful, that you know more than you think and that emotion is not only useful, it is the heart and soul of any business. 

Anya's book If In Doubt Wash Your Hair is out now. Find out more about Anya at anyahindmarch.com 

Viv's book, Lift As You Climb is out now.

@vivgroskop