ATA 006 - Should I send my rent to rent HMO landlord letters from a woman?

We’ve had an interesting question here today from Matt about whether to sign off your rent to rent letters to landlords as a woman.

Here’s Matt’s question...

"It has been mentioned in this group that according to market research, you are more likely to receive calls from landlords if you use a female name on your letters. 

"For those who do this, what do you say to the landlords who call you and ask to speak to the person on their letter? 

"Correct me if I'm wrong, but isn't this strategy a little deceitful? 
Just to clarify, I'm not having a dig at those who use this strategy - just keen to know how you deal with this scenario!"

I love this question!

Firstly, let me explain the letters we’re talking about here.

We’re talking about the letters you can write to HMO landlords to see if they’d like you to manage their properties.

If you’d like to know more about it, listen to episode 19 The Secret to HMO rent to rent letters that work.

For now though, let’s talk about whether it’s better to sign off your letters as a woman. 

There is apparently research which shows that letters from women get higher response rates. 

We don’t know whether that is true or not. 

If you’re part of a team and one of you is a woman you can test it out. 
If you’re a man on your own or part of an all-male team, I wouldn’t worry about it. 
Write great letters and you’ll get deals. 

As I said in episode 19 of the podcast we cover lots of other rent to rent letter myths and how to get consistent results from your letters.

So Matt, in summary, write great letters. 
Whether they’re signed off by a man or a woman won’t stop you getting results.

If you’re in Rent 2 Rent Kickstarter Programme you find details and templates on exactly what to write in your letters in M4.3 and all the tips and tricks of how to send your letters for best results in M4.4.

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