Ranjeet Pratap Singh on the story & culture of Pratilipi, India's largest vernacular storytelling platform

Ranjeet Pratap Singh is the Co-founder & CEO of Pratilipi. Prior to Pratilipi, he worked at Vodafone with stints in Marketing, Retail, and Channel Sales. 

Pratilipi, is the largest vernacular Indian story-telling platform with over 320,000 writers in 12 languages and over 25+ million Monthly Active Readers. 

There are several sub-categories and sub-products within the brand such as - Pratilipi Literature, Pratilipi Comics, Pratilipi FM & their latest acquisition IVM Podcasts.

During the podcast, Ranjeet talks about simplifying the creation of online consumer internet companies, creating their own definition of growth, giving ownership to employees to define their plan of action, and set their individual North star metrics amongst other work culture practices followed at Pratilipi.

Notes - 

01:03 - Pratilipi - Vernacular self-published content platform

02:53 - Problem statement behind starting Pratilipi

05:04 - Onboarding first set of users & building traction on the platform

06:11 - Current scale in terms of authors, stories, & readers

07:19 - Revenue model: Brand advertising for IVM Podcasts

08:34 - Revenue model: Subscription & Virtual gifting for Pratilipi Literature

10:22 - Revenue model: Early access model for Pratilipi Comics

11:45 - Optimising your odds based on a long-term future as a founder

12:49 - Challenges while raising initial funding

16:12 - Transparency & Ownership amongst employees

19:10 - The thought process behind hiring: “We don’t look at people as dots, but we look at people as journeys.”

21:22 - Adopting things from work culture at Freecharge, CRED & Flipkart amongst others

25:31 - Setting product-wise North-star & check metrics

28:44 - Not following the general Growth Playbook

31:22 - Future goals as a platform: Democratizing Storytelling

32:33 - Thesis behind Audio Content: IVM Podcast & Pratilipi FM

39:24 - Things that didn’t work out at Pratilipi

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