Paul Tenorio on the Columbus Crew rebrand, the MLS team that did rebranding right, and the most fun teams to watch this season

Paul Tenorio is back on the show (in a non-Allocation Disorder fashion) to discuss the Columbus Crew rebrand and why the folks in charge assume changing a logo means more butts in seats. We take a look at the process that led to the rebrand, why Crew ownership thought it was necessary, and where we go from here. Plus, the team that did rebranding right, the clubs that have the most authentic approach to messaging, and the most exciting teams in the league so far this season! Sponsors!  Magic Spoon! Visit MagicSpoon.com/TSS and use the code TSS to save five dollars on your order! American Giant! Get 15% off when you use code TSS at American-Giant.com! Freshly! Go to Freshly.com/TSS for $40 off your first two orders! Raycon! Head to BuyRaycon.com/TSS to get 15% off your entire order! Dell! Search for the Dell Technologies Small Business Podference on Spotify, Apple podcasts, or Audacy.com. Learn more about your ad choices. Visit megaphone.fm/adchoices