Episode 7: An Adventurous Spirit in a Chicken’s Body: Creating Magical Experiences and Bringing Books To Life with Susan McBeth

Adventures by the Book, LLC was created in 2011 by Founder Susan McBeth, the name behind some of the biggest literary events in San Diego. Susan couldn’t escape the feeling that traditional book signings were missing something. Shouldn’t an author’s personal presence be used to create a more unique experience? Susan launched ABTB to connect authors and their books with the local reading community through custom designed, interactive literary events. Adventures by the Book® has since become a home base for passionate readers, published authors, aspiring writers, and others who enjoy engaging cultural events and the written word. The fact is: when readers and their favorite authors share a personal exchange, magic happens.

ABOUT THE FOUNDER, SUSAN MCBETH Adventures by the Book® founder Susan McBeth has specialized in event management for over twenty years. Before launching Adventures by the Book®, she was the Director of Marketing and Events for one of the oldest independent bookstores in the United States. Through her career, Susan has had extensive experience working alongside publishers, publicists, agents, authors, and readers. Her experience and creativity led her to develop ABTB’s dynamic brand of literary events designed to meet and exceed the expectations of all of the above. Susan is the author of a chapter in Everyday Book Marketing and she is a contributing editor to international online magazine Wine Dine & Travel, with her column Travel by the Book. She has been featured on NBC San Diego, KPBS, San Diego Union-Tribune, San Diego Magazine, Women’s Radio, and many more. Susan is a facilitator for the Osher Institute’s ‘Ed’-ventures and sits on the committee for KPBS One Book, One San Diego. She holds a Masters in Comparative Literature with an emphasis in German Literature from San Diego State University; her thesis was entitled “The Historicity of Fiction in Holocaust Literature.”

To invite Susan McBeth to speak to your organization or media outlet, please contact susan@adventuresbythebook.com. Susan speaks on topics including starting a unique business, using your personal passion as inspiration for your new business endeavor, about Adventures by the book experiences and authors, how to promote your book for publication success, and other custom topics upon request.

Links in this Episode:

susan@adventuresbythebook.com

www.novelnetwork.com

www.adventuresbythebook.com

The Big Ask Podcast is hosted by Nicole Matthews as inspired by her book Permission, to contact her or learn more about her work please use the links below:

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