Distilling a Disrupter: The Highway Vodka Story

In this episode of Seed to CEO, MJBiz CEO Chris Walsh talks with Highway Vodka co-founder Ben Williams about his journey from a hobbyist distiller to an industry disrupter, thanks to his vodka made with hempseed. After years of experimentation – and a hint of laziness – Ben and his partner came up with the "perfect recipe" to make a splash in an established and crowded industry. His story also highlights a novel way to tap into the cannabis industry outside the obvious routes.

 

Who is Ben Williams?

Eight years ago, Ben Williams was a restauranteur with a passion for distilling. Now he’s the owner of the first black-owned distillery in Houston and the co-creator of a hemp-based vodka that’s disrupting an established industry. His journey provides a guide for other entrepreneurs looking to find their place in a crowded market.