Launching a Product - How to make my new product fit into an existing product line?

Learn how to make a new product fit into an existing product line. In this video, Ian Peterman talks about how the design language relates to products and customers. Find out how the design language influences the product’s perception. You learn better about the importance of the tool. Watch the video and go deeper ad Ian explains about user experience and its importance.

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

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This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

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