Pete Moore - Understanding the Finances of Fitness

The purpose of a business is to generate a profit by delivering a product or service to customers. The primary business model of the fitness industry is based on collecting monthly membership dues to have access to a facility to use the equipment and/or take instructor-led exercise classes. Because the membership model can provide a consistent revenue stream, over the past 15 years or so private equity and finance groups have become more involved in the fitness industry. One result of the 08-09 recession that disrupted financial markets is that fitness operations became viewed as businesses that could generate consistent revenue even in tough times.  Pete Moore is the founder of Integrity Square, a firm that connects entrepreneurs with capital resources to expand and grow their business. Pete discusses the strength of fitness as a business, identifies different ways that investors look at opportunities in the fitness industry and discusses how the post-COVID future of fitness could evolve. Look into the future by understanding the finance of fitness on this episode of All About Fitness. To learn about the finance of the HALO industry (which includes fitness) listen to Pete Moore's HALO Talks podcast: https://www.halotalks.com https://petemccallfitness.com Order a copy of Ageless Intensity: High Intensity Workouts to Slow the Aging Process: https://amzn.to/3wJHKi4 Order a copy of Smarter Workouts: The Science of Exercise Made Simple https://amzn.to/3fub1Yl Get relief from sore muscles and promote recovery after hard workouts; order the NIMBL XLR8 massage gun - use code AAF20 to save 20% https://joinnimbl.com/products/xlr8 Dynamic anatomy; $29 https://allaboutfitness.inspire360.com/allaboutfitness/dynamic-anatomy-recorded-webinar-and-e-book-bundle-copy Learn how your muscles and fascia function as an integrated system to move your body along with how to design the most effective exercise programs for the core, legs, inner thighs, shoulders AND glutes. 0.2 CECs - ACE, NASM and AFAA Dynamic anatomy e-book; $7 dynamic-anatomy-how-your-body-moves-during-exercise Exercise program design for the fountain of youth; $49 https://allaboutfitness.inspire360.com/allaboutfitness/exercise-for-the-fountain-of-youth Learn the science of how exercise can burn fat, build muscle AND slow down the aging process, includes workout programs to help you find your fountain of youth. 0.3 ACE, 0.4 NASM and 4 AFAA Exercise for the Fountain of Youth e-book; $7 https://allaboutfitness.inspire360.com/allaboutfitness/allaboutfitness/exercise-for-the-fountain-of-youth-e-book Total Body Core Training; $67 https://allaboutfitness.inspire360.com/allaboutfitness/total-body-core-training-continuing-education-program-for-fitness-professionals Learn the science of exercise program design and how to build a stronger body by first creating the foundation of a strong core. The course includes a progressively challenging exercise program that will keep you working out all year long. 0.4 ACE, 0.5 NASM and 5 AFAA CECs Functional Core Training; $7 https://allaboutfitness.inspire360.com/allaboutfitness/allaboutfitness/functional-core-training-e-book Glute Reboot; $29 https://allaboutfitness.inspire360.com/allaboutfitness/glute-reboot-all-about-exercise-for-the-glutes An online course in collaboration with Master Trainer Abbie Appel; learn how the muscles of the gluteal complex work as well as a number of effective exercises to help them function (and look) better 0.2 ACE, NASM and AFAA CECs - $29 Bundle: Functional Core Training, Dynamic Anatomy and Exercise for the Fountain of Youth; $17 https://allaboutfitness.inspire360.com/allaboutfitness/e-book-bundle-exercise-for-the-fountain-of-youth-functional