149 - The Truth About B2B Influencer Marketing | Demand Gen Live S2 x35

Last night on Demand Gen Live, Chris and Megan covered the following topics:

• The truth about influencer marketing that executives need to recognize
• Relationship building is at the core of B2B influencer marketing
• The value of user-generated content
• Great marketing means sales isn’t needed in the same capacity
• What types of content drive the most engagement
• Leveraging trade shows in an unconventional manner
• Sales enablement content
• Ad consumption - is there a negative impact if no action is taken?
• Experiential marketing
• How digital and offline channels intertwine
• Using media to educate and entertain the consumer rather than making them feel like they are just being moved through the funnel

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.