#39 Stop Selling "Benefits" and "Features" To Your Prospects

In this episode we discuss a BIG missed step almost every sales entrepreneur struggles with at some point. We discuss the importance of NOT leading with the features and benefits of your product and service. This might sound backwards at first, but when it gets broken down, you will quickly realize how leading with "benefits and features" is killing deals for you.

In this episode you will learn: 

• Why you should never start off talking about your products benefits and features
• What prospects actually care about. It's not what you think
• Why all great sales calls should be interviews
• How to implement a more relational approach with your cold prospects. 

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