Episode 89: How Higher Ed Marketers Can Increase Leads with YouTube Advertising

Welcome to our YouTube Advertising for Higher Ed Marketers series, where we teach you how to up your YouTube creative game and generate qualified inquiries using YouTube TrueView for Action Campaigns.

If a picture's worth a thousand words, a video must be worth a million?!

90% of Gen-Z is on YouTube and watches an average of 23 hours of content on the platform each month.

And yet, many enrollment marketers still don't know the first thing about how to advertise effectively on the world's second-largest search engine. It's time we change that.

On this week's episode, discover how to generate ideas and insight into how to up your school's creative assets to earn and win the attention of qualified prospective students.

Furthermore, we'll teach you how to reach more qualified prospective students by experimenting with remarketing lists, optimizing your bidding strategies, and using converting and assisting keywords from your Search campaigns to create a more customized audience for you to reach.

Unpack why your daily budget should be 10X your Video CPA, how to help YouTube's optimization algorithm improve your campaign faster, and how sitelink extensions on TrueView for action campaigns can drive up to 40% higher conversions!

- - - -

Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register