S8E16 - Red Sheep: The Power of Word-Of-Mouth Advertising

From the Digital Box Set: This week, we explore Word-of-Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually have strategies to ignite word-of-mouth chatter. It's the oldest form of advertising, but it's the most effective by far. This is an archived episode that aired originally on April 18, 2019.