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The WARC Podcast

Business:Marketing

3 in 15 - Customer Retention

2021-06-03

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This week we’re joined by WARC’s Anna Hamill, senior editor for brands and editor of the recent WARC Guide to Customer Retention. Anna discusses the debate about acquisition and retention, how e-commerce is changing the way brands think about customer retention, and how loyalty programmes might adapt for a digital world.

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