Is Less More? The Low-THC/High-CBD Cannabis Cultivation Strategy

At a time when much of the cannabis industry is focused on elevating THC levels to new heights, East Fork Cultivars has taken a different tack. In this episode of Seed to CEO, East Fork CEO Mason Walker talks with MJBiz CEO Chris Walsh about the mission behind the strategy and what he sees as the future of cannabis.

Mason shares:

• Why he believes low-THC cannabis will be a big part of the industry’s future.
• Insights on the potential benefits of sun-grown cannabis at all levels of the industry.
• How to diversify meaningfully and mindfully.

Who is Mason Walker?

Mason spent a decade in the world of journalism, where he had a front-row seat to the birth and growth of Oregon’s legal cannabis industry. He made the leap into cultivation when two friends invited him to help grow the company from a cannabis garden to a full-scale production farm. Today, he’s taken it a step further, diversifying into consumer packaged goods and retail as well.