Visualize how it will be used in a farmer's world I Bridgit Hawkins, CropX
Taking the leap from the science world to technology due to her frustration of innovation not being translated to the farmer, Bridgit Hawkins share’s her journey in building a New Zealand irrigation & effluent management ag-tech company recently acquired by a global company.
One of this week’s Sarah’s Country’s Change Maker is Bridgit Hawkins, Chief Sustainability Officer at CropX explains :
“It is very hard for ag-tech to be driven from a science institution because the nature of science is to prove it works in a lab. It needs to be visualized how it will be used in a farmer’s world to be an actual solution," explains Bridgit.
For information on Rabobanks FoodBytes! Pitch 2021, visit www.foodbytesworld.com
For information on CropX, visit https://cropx.com/
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