54 (Sell): Optimizing your prospecting by skipping the jargon and using effective research (Charlotte Johnson, SDR @ SalesLoft)

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Four Actionable Takeaways: 

* Cut out all the useless fluff from your emails and get right into your research. 

* Start the video on your research - the whiteboard intros aren’t getting the job done.

* Get creative with your email by screenshotting your research and including it in the body.

* Lead with context when cold calling to establish credibility and generate more conversation.

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Charlotte’s Path to President’s Club: 

* SDR @ SalesLoft

* Host of Sales Development Sounbites

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