The PPC Den: Amazon PPC Advertising Mastery
Business:Marketing
[Badger Bite #17] The Dreaded Amazon Keyword Constriction
In your efforts to conquer your Amazon PPC keywords, you might find that your greatest foe is yourself. Keyword constriction starves your best keywords and newer keywords of the ad spend they need to reach their fullest potential and net as many clicks and conversions as possible. There's a 50/50 chance that this phenomenon is wreaking havoc in your Amazon campaigns. Learn what keyword constriction is, why it happens, and how to stop it so all of your keywords can thrive.
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Links & Resources Companion blog: https://www.adbadger.com/blog/amazon-ppc-education/keywords-per-amazon-ad-group/
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)
Graphic Designer: Emma Walker
Content Writer: Vincent Gulliver
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