The Importance of Innovation and Design Thinking for Brands

Innovation and design thinking are new hot topics in board rooms these days, but anyone who has tried to make a company more innovative through strategic design knows that it’s really challenging. Newer companies that are starting off with innovation as a foundational principle have a big advantage over older organizations with legacy systems, ingrained cultural dynamics, and leadership who might understand the benefit but not really know where to begin.

Today’s guest, Avi Raj, is a design strategist who understands how to connect the dots between design thinking, business, and digital experience.

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