Launching a Product - How does new product development fit into an overall business strategy?

Welcome to another episode of the Conscious Design and today we are going to talk about how does new product development fir into an overall business strategy. Ian begins with a discussion on increased market share and how you can use a new product to increase it. Ian continues to explain how a new product can help you increase your current revenue but what risks are connected with the financial side of the development. Ian also mentions how you can design your product and guide the development with the goal of directly going against your competition with a similar product. Ian then discusses how a new product can help you achieve or bring you closer to your company mission. The episode ends with Ian talking about visibility for the public and new products.

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This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

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