Big, beautiful tomorrow but can NZ capture it? I Ian Proudfoot, KPMG Agribusiness Agenda 2021
In a world of disruption and uncertainty from COVID, NZ has emerged with an unexpectedly strong GDP result but the sector this country are relying on is fatigued and people are operating very short term focused, living day to day from farm to executive level.
The disruption and uncertainty though has seen a $65 billion global food renaissance emerge so can New Zealand muster up the energy and courage needed to take bold steps to keep its seat at the table?
In the 12 years the KPMG Agribusiness Agenda has been published, Head of Global Agribusiness Ian Proudfoot said this was the most difficult to write due to the combination of immense regulatory pressure, the volume of change coming at the sector as well as trade negotiations and supply issues as well as mounting labour shortage.
Ian discusses the report with Sarah at the 2021 Fieldays after the launch of the report as our Change Maker and highlights:
Read the 2021 KPMG Agribusiness Agenda
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