56 (Sell): Triangulating the truth to forecast better and drive timelines (Devin Reed, Head of Content Strategy @ Gong)

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Four Actionable Takeaways: 

* Understand every step it will take to get a deal done so you can move from a soft yes to commit.

* Ask multiple people how the buying process goes so you can better triangulate the truth.

* Get ahead of objections by figuring out what has gone right and wrong in past deals.

* Beat procurement with multiple champions and multi-threading your negotiations.

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Devin’s Path to President’s Club: 

* Head of Content Strategy @ Gong

* B2B Marketing & Sales advisor @ TheReeder.co

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