Download - S4-E1: I'm not giving up on print!

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Business:Marketing

S4-E1: I'm not giving up on print!

2021-06-24

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In this episode, Paul Fawcett, Head of PR & Communications at Futures Housing Group shares his love of print and the sensory experience it brings to a communications campaign. In this world of over saturation of digital content, physical can provoke sensations that stand out from the e-background noise. Paul talks about the psychology of memories being reinforced by different stimuli using all the senses.

LinkedIn: Paul Fawcett