159 - The New Rules of Digital Advertising | Norwest Venture Partners

Chris Walker joined Norwest Venture Partners for an event called “The New Rules of Digital Advertising.” He shared insights on the gap between leads and revenue, measuring on pipeline and revenue instead of solely on leads, and why measurement and attribution needs to shift in this new era of marketing. He also talked about reverse engineering how marketing got to where it is today and followed up his keynote with a brief Q&A.

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