How To Use SEO As A Powerful Lead Generation Tool with Lauren Taylar

Did you know that having a solid SEO strategy can help your business get visible online and set you up for sustainable success? I’ve seen many business owners leave money on the table by focusing too much on social media, and not enough on their own online space. But if you want to generate leads on autopilot and create a business that lasts, you need to focus on your SEO strategy and our guest today is here to tell you why. 

 

In today’s episode, I am talking to Lauren Taylar, brand designer, website designer, and SEO strategist for female coaches and creatives, who want to feel confident in their online presence, attract more dream clients, and expand their organic reach on Google.

 

During our conversation, we are talking all about search engine optimization (otherwise known as SEO) including why you need it, how to implement it, mistakes business owners make with SEO, and why capitalizing on Google’s search engine is a powerful strategy for sustainable lead generation.

 

In this episode, we cover:

• Why you need to own your content [4:18]
• A beginner’s guide to keyword research [6:40]
• How to streamline your content to grow leads [10:45]
• Tips and mistakes on website SEO strategy [17:19]
• Blackhat vs. Whitehat SEO [19:48]