Brendan Gahan of Mekanism

Get all the links mentioned in the episode here: bit.ly/223-brendangahan

Skip through the episode:

(00:04) - Welcome to Uncommon

(00:22) - Guest introduction

(00:40) - Brendan staying wired

(02:09) - Brendan's earliest memory & childhood

(03:39) - Childhood aspirations & lessons

(08:25) - Realisations: early influencer marketing

(12:32) - Golden marketing principles for brands & talent

(21:00) - The importance of niche on social media

(24:45) - Brendan’s creative process with brands 

(28:20) - Strategy: in-house vs agency

(30:23) - Where do brands get it wrong?

(35:06) - If Brendan had to start again

(36:33) - Next big gold nuggets in social

(41:28) - Live commerce in the West

(51:12) - Metrics to judge socials

(55:00) - Brendan’s ideal question & failure

(57:56) - Morning & evening routine

(59:26) - Show recommendations

(01:03:25) - Best purchase under $200