256: How Zakia Blain of FBF Body Determines When To Pivot In Business

Zakia Blain, the CEO and Founder of FBF Body is in the Side Hustle Pro podcast guest chair today for an update episode! Zakia is the master of the pivot. 

Her company started with a fitness challenge, and when her doctors told her that she couldn’t work out anymore due to an illness, she pivoted into shapewear. 

Then, when the pandemic hit and people were not going outside and didn’t need as much shapewear, FBF Body pivoted into athleisure apparel.

FBF Body’s highly sought after shapewear and fitness apparel has taken on a cult following of its own, largely in part due to Zakia’s open and honest method of sharing herself actually wearing it and looking amazing while doing so.

On this episode, Zakia shares:

• How she builds anticipation for her products
• How she manages and plans out her inventory seasons in advance
• Her monthly drop technique for new items and so much more

Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube 

This episode is brought to you by:

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Links mentioned in this episode

• FBF Body

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Guest Social Media Info

Side Hustle Pro – @sidehustlepro

FBF Body - @fbfbody

Zakia Blain - @zakiablain

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