Finding Your Niche: How to build your financial coaching business with Lacey Langford, AFC®

The power of failure, the unique financial struggles of military service members, finding your financial coaching niche — co-hosts Rebecca Wiggins and Dr. Mary Bell Carlson cover it all with guest Lacey Langford, AFC®.

Lacey is the creator and host of the Military Money Show, a podcast that's dedicated to helping the military community make, save, and invest money wisely. She's also a veteran of the U.S. Air Force and the founder of Laceylangford.com, a personal finance blog and coaching practice specializing in the unique world of the United States Military.

In this episode, Lacey talks about barriers that are actually business opportunities in disguise, her unconventional career journey to a career in helping military members, and her favorite resources for entrepreneurs. If you run your own financial business — or are thinking about taking the leap to start a private practice — you don’t want to miss this episode of Real Money, Real Experts. 
 
 
 Show Notes:

00:52 Lacey’s Introduction

01:36 Lacey’s Journey to the Field and the AFC®

05:27 Financial Challenges of Active-Duty Service Members

07:56 Financial Challenges and Barriers of Active-Duty Military Spouses

11:35 Resources for Service Members and Souses in Transition

14:00 The Evolution of Lacey’s Private Practice

17:06 The Power of Having a Niche

20:04 Diversifying your Income

24:53 Advice for Private Practitioners

30:00 Resources for Entrepreneurs

35:42 Lacey’s Two Cents

 
Show Note links:

Connect with Lacey!

Website: https://laceylangford.com/
Instagramː https://www.instagram.com/laceylangford
Twitterː https://twitter.com/FinanceLacey
LinkedInː https://www.linkedin.com/in/laceylangford
YouTubeː https://www.youtube.com/channel/UC0oGyS_Pwtig0iecEQ_PW2g
Facebookː https://www.facebook.com/TheMilitaryMoneyExpert

Military Resources
Veterati: https://www.veterati.com/
Military OneSource: https://www.militaryonesource.mil/
Hiring Our Heroes: https://www.hiringourheroes.org/

 
Entrepreneurial Resources
Financial Coaching Business Builder: https://programs.laceylangford.com/courses/fcbb
Airtable: https://airtable.com/
Calendly: https://calendly.com/
Grammarly: https://www.grammarly.com/
Meet Edgar: https://meetedgar.com/
HelloSign: https://www.hellosign.com/
Thinkific: https://www.thinkific.com/
Lead Pages: https://www.leadpages.com/
Blue Host: https://www.bluehost.com/#

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