Marketers love them. Journalists often use them. But do generation labels like "baby boomer" and "millennial" mean anything? Cohen, who researches social identity, says no — and he and other sociologists want the Pew Research Center to stop using them.
Read Philip N. Cohen's op-ed here: https://www.washingtonpost.com/opinions/2021/07/07/generation-labels-mean-nothing-retire-them/?utm_source=podcasts&utm_medium=referral&utm_campaign=please-go-on