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UEFA-Tadel und Namenssponsoring

2021-07-13

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Die UEFA Euro 2020 ist vorbei und somit ist der richtige Zeitpunkt gekommen, die UEFA in dieser Folge mal so richtig unter die Lupe zu nehmen. Kleiner Spoiler: Der Verband kommt bei Gerhard und Lennart nicht sonderlich gut weg! Dazu schauen wir uns das Namenssponsoring an und überlegen: Wie effektiv ist diese Art von Sponsoring? Wie kreativ muss man sein? Und gibt es Beispiele, die völlig in die Hose gehen?