Email Marketing for Writers with Keith Monaghan
In this episode, we focus on email marketing, and my guest is email marketing expert Keith Monaghan.
He knows his stuff as he previously worked as a market researcher and email marketer for companies like Nike, Specialized Bicycles, Trek, and NBC Television.
He's the author of the new book, Easy Email Marketing: 10 Simple Steps for Creating and Sending Marketing E-Mail Your Customers Will Love.
I asked Keith to walk through all the steps needed to create a successful campaign. From setting up an email list through to what to send. He also explains what to look out for and how to engage with readers more frequently.
In this episode, we discuss:
Resources:
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