Capitalise on quantified health benefits of food for natural health market I Samantha Gray, BioEquitas
Following Covid Consumers like never before are wanting to stay healthy and are searching for ethically produced foods that have quantified health benefits and New Zealand’s natural product has a huge opportunity to capitalise on this trend.
“The interesting opportunity is how to develop a branded ingredient from New Zealand primary produce that has quantified health benefits. We have a programme that takes the concept right through to commercialization, everything from evaluating what the IP situation might be like through to all of the regulatory hurdles and how to access global markets,” explains Samantha Gray, BioEquitas.
As a Change Maker this week in Sarah’s Country, Samantha Gray explains:
For information visit, https://www.bioequitas.co.nz/
To watch the show, visit www.sarahscountry.com
Subscribe to Sarah’s Country on the podcast and if you love us, please leave a review!
Contact the show: sarah@sarahscountry.com
Follow Sarah’s Country on:
Facebook: https://www.facebook.com/sarahscountry
Instagram: https://www.instagram.com/sarahscountry
Create your
podcast in
minutes
It is Free