Episode 311: The Enterprise #devrel Path-to-Profit Pincer Movement

This week, Coté and Matt Ray finally nail the secrets of enterprise devrel. You won’t want to miss this one! Also: Coté gives up on streaming PowerPoint and IT survey show that it’s time to ask for a raise. Mood board: Free glowsticks for leadgenning yourself. Our tragic doppleganger. DevRel secrets. If you open a terminal you win streaming. Memes are serverless. You gotta spend money to lose money. All about the pincher. Rundown Cloud Native Integration Platform TriggerMesh Receives Strategic Funding from Cisco Investments, Existing Investors (https://www.triggermesh.com/blog/cloud-native-integration-platform-triggermesh-receives-strategic-funding-from-cisco-investments-existing-investors). Cisco leads $5M round for multicloud application integration startup TriggerMesh (https://siliconangle.com/2021/07/13/cisco-leads-5m-round-multicloud-application-integration-startup-triggermesh/). Checking in on Matt’s devrel notes. Twitter is shutting down Fleets on August 3, citing low usage (https://techcrunch.com/2021/07/14/twitter-is-shutting-down-fleets-on-august-3-citing-low-usage/). Labor shortages in IT, but growing IT budgets. (https://key2.bluematrix.com/docs/pdf/799caf53-ac05-45b3-a99c-bf54be456c99.pdf) Microsoft is giving employees a $1,500 pandemic bonus (https://www.theverge.com/2021/7/8/22568582/microsoft-employee-pandemic-bonus-1500-dollars) Biden is preparing an executive order targeting noncompete clauses for workers. (https://www.nytimes.com/2021/07/07/us/politics/biden-noncompete-clauses-workers.html?referringSource=articleShare) Relevant to your interests Oi! Our British Airways data breach compo sueball is still going, shouts rival law firm (http://https://www.theregister.com/2021/07/07/british_airways_data_breach_rival_lawsuit/) Stamps.com Agrees to Thoma Bravo Buyout in $6.6 Billion Deal (http://https://finance.yahoo.com/news/thoma-bravo-buys-stamps-com-120837681.html) CentOS Stream: 'I was slow on the uptake, but I get what they are doing now,' says Rocky Linux founder (http://https://www.theregister.com/2021/07/09/centos_stream_greg_kurtzer/) Experts analyzed Andy Jassy's first memo to Amazon employees as CEO (http://https://newsnationusa.com/news/finance/banking/experts-analyzed-andy-jassys-first-memo-to-amazon-employees-as-ceo-heres-why-its-nearly-perfect/) Microsoft Agrees to Acquire Cybersecurity Company RiskIQ for >$500 million (https://www.bloomberg.com/news/articles/2021-07-11/microsoft-is-said-to-be-buying-cybersecurity-company-riskiq) Microsoft to acquire cybersecurity startup RiskIQ; reports peg deal at more than $500M (https://www.geekwire.com/2021/microsoft-reportedly-acquire-cybersecurity-startup-riskiq-500m/) @vladtenev (CEO of @RobinHoodApp) is now following @profgalloway (https://twitter.com/somospostpc/status/1414581950677934090?s=20) The Future IBM We Will Probably Never See (http://https://www.nextplatform.com/2021/07/08/the-future-ibm-we-will-probably-never-see/) Q3 IPO cycle starts strong with Couchbase pricing and Kaltura relisting (https://techcrunch.com/2021/07/12/q3-ipo-cycle-starts-strong-with-couchbase-pricing-and-kaltura-relisting/) Report: Broadcom in talks to buy SAS for as much as $20B (http://https://www.wraltechwire.com/2021/07/12/report-broadcom-in-talks-to-buy-sas-for-as-much-as-20b/) Broadcom No Longer in Talks to Buy SAS Institute, Sources Say (https://www.wsj.com/articles/broadcom-no-longer-in-talks-to-buy-sas-institute-sources-say-11626212065) Probably Wrong Flowchart, this time on AWS database services! (https://twitter.com/forrestbrazeal/status/1414956493561077761?s=21) Concern trolls and power grabs: Inside Big Tech’s angry, geeky, often petty war for your privacy (https://www.protocol.com/policy/w3c-privacy-war) Person advises Principal AWS engineer not to build AWS on AWS, because a16z’s cloud repatriation piece said it’s too expensive at scale. (https://twitter.com/zackkanter/status/1415106401177907200?s=21) The Windows 365 Cloud PC (http://https://www.microsoft.com/en-us/microsoft-365/blog/2021/07/14/introducing-a-new-era-of-hybrid-personal-computing-the-windows-365-cloud-pc/) SonicWall warns of ‘imminent ransomware campaign’ targeting its EOL equipment (https://therecord.media/sonicwall-warns-of-imminent-ransomware-campaign-targeting-its-eol-equipment/) Analyzing the Legal Implications of GitHub Copilot (https://fossa.com/blog/analyzing-legal-implications-github-copilot/) Kelsey Hightower changing Roles (https://twitter.com/kelseyhightower/status/1415156964380880898) Nonsense Spike in “Chain Gang” Destructive Attacks on ATMs (https://krebsonsecurity.com/2021/07/spike-in-chain-gang-destructive-attacks-on-atms/) Tesla finally releases Full Self-Driving Beta v9 (http://https://electrek.co/2021/07/10/tesla-full-self-driving-beta-v9-first-videos-release-notes/) Netflix to offer Video Games (https://www.bloomberg.com/news/articles/2021-07-14/netflix-nflx-to-offer-video-games-on-its-streaming-platform) Sponsors strongDM — Manage and audit remote access to infrastructure. Start your free 14-day trial today at strongdm.com/SDT (http://strongdm.com/SDT) CBT Nuggets — Training available for IT Pros anytime, anywhere. Start your 7-day Free Trial today at cbtnuggets.com/sdt (https://cbtnuggets.com/sdt) Conferences RabbitMQ Summit (https://rabbitmqsummit.com), July 13-14 Carolina VMUG, July 22 (https://twitter.com/cote/status/1415326605291950083?s=21) - Coté gives DevOps metrics talk. THAT Conference, (https://that.us/activities/call-for-counselors/wi/2021) July 26-29 SpringOne (https://springone.io), Sep 1-2 SDT news & hype Join us in Slack (http://www.softwaredefinedtalk.com/slack). Send your postal address to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) and we will send you free laptop stickers! Follow us on Twitch (https://www.twitch.tv/sdtpodcast), Twitter (https://twitter.com/softwaredeftalk), Instagram (https://www.instagram.com/softwaredefinedtalk/) and LinkedIn (https://www.linkedin.com/company/software-defined-talk/). Brandon built the Quick Concall iPhone App (https://itunes.apple.com/us/app/quick-concall/id1399948033?mt=8) and he wants you to buy it for $0.99. Use the code SDT to get $20 off Coté’s book, (https://leanpub.com/digitalwtf/c/sdt) Digital WTF (https://leanpub.com/digitalwtf/c/sdt), so $5 total. Become a sponsor of Software Defined Talk (https://www.softwaredefinedtalk.com/ads)! Recommendations Matt: McGruff's SMART KIDS Album (https://www.youtube.com/watch?v=y4P4plYXKFE) Coté: Cumin Beef, from FuLu Mandarijn (https://fulumandarijn.com).