The PPC Den: Amazon PPC Advertising Mastery
Business:Marketing
AMZ PPC #134: How to Use Amazon’s New Budget Tab and Report
Amazon Advertising sneakily released a duo of new features to select marketplaces: the New Budget Tab and the New Budget Report. Our favorite duo, Michael Facchin and Brent Zahradnik from AMZ Pathfinder, dissect how to maximize efficiency with this new PPC combo.
Together, the New Budget Tab and New Budget Report offer important glimpses into a campaign’s performance, including how much time any given campaign spends in or out of budget and its estimated missed impressions, clicks, sales, and more. There’s even hidden data in the downloadable report that may or may not be something we’ve long wanted at Ad Badger.
We’ll see you in The Badger Den!
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik from AMZ Pathfinder
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
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