Download - Entrevista con Mireia Prieto, Booking.com

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Smart Travel News/ Noticias de turismo

News:Daily News

Entrevista con Mireia Prieto, Booking.com

2021-07-20

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La reciente denuncia contra Booking.com presentada por la Asociación Empresarial Hotelera de Madrid ha reavivado el viejo debate sobre la importancia de la paridad de precios y la libertad de los hoteleros ante lo que consideran «prácticas abusivas» por parte de la OTA.

En esta entrevista con Mireia Prieto, directora de Booking.com para el Sur de Europa, Oriente Medio y África, abordamos además algunos de los temas que afectan a la actualidad de la OTA: su importancia como canal de marketing hotelero, las posibles amenazas a su negocio por parte de Google o Airbnb o la creación de la nueva división de fintech.