TikTok made me buy it | Tell Me More

Just like teen getting famous on TikTok over night, products are now going viral on the platform. Vox’s in-house TikTok expert Rebecca Jennings explain how this phenomenon works, the relationship between influencers and brands, plus the inevitable pitfalls that come with a rapid rise to recognition.

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Read Rebecca’s story here. 

This episode of Tell Me More was made by: 

• Hosts: Rebecca Jennings(@rebexxxxa) Meredith Haggerty (@manymanywords)
• Producer: Schuyler Swenson
• Engineer: Paul Mounsey

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