46. Written Communications GURU Paul Jones on Getting Cut Through and Building Trust Through Your Writing

In this episode we talk about the vital skill of written communications. Leaders spend from 2 to 6 hours per day writing and yet very few have had any formal training in writing skills outside of university. Most top executives receive 100 - 300 emails per day so if you want your message to get through you'd better have a system and a method for getting cut through. 

The way to get cut-through is simpler than most expect a clear structure, simplified message and know your audience! We've all heard that before...so why don't we do it? Perhaps its because we love to prove how smart we are though our writing? Well research now shows that this actually has the opposite effect. Complex messages decrease trust.

To explain this in more detail I've invited Paul Jones to share his wisdom and strategies. He is the ​​​c​o-founder ​of corporate training company, ​Magneto Communications, and business-writing software, Credosity​. He's a corporate communications expert​ hell-bent on helping business people communicate clearly.